Flip charts from ICSC 2007 CenterBuild Workshop Understanding the Gen X and Y: You Want What? Facilitators: Brian Fraser, Regency Centers and Melissa Huff, Limited Brands Question: What do you think “they” want? Responses: From those born prior to 1959: - Challenges
- Unrealistic salary expectations with experience
- Instant everything
- Immediate recognition
- Work/life balance
- Less loyalty to company but loyalty from company
- Flexible hours
- Quick promotions – no grunt work/paying dues
- Latest gadgetry technology
- Well educated
- Small percentage will work
- Desire work with meaning
- Recreation
- Entitlement
- Flexibility
- Equity
- Big income
- No OT or weekends
- Flexible schedules
- Interesting work
- Continued education
- Position – titles promo
- Medical benefits
- Profit sharing
- Big bonuses
- Individual creativity
- Cutting edge tech.
- No loyalty
- P.C.
- Social responsibility
- Environment sensitivity
- Work in groups
- “Helicopter parents
From those born during the mid-60s through the 70s: (“intergenerationals” or “tweeners”) What the younger folks want: - Freedom/”own space”, i.e. iPods
- Fun
- More money
- Things “handed” (easy)
- Fewer hours, more socialization
- 401k/healthcare now
- “Power”/not told what to d) o
- Challenged/ability for growth
- Diversity
- “Me” generation
- All about now
What the older folks want: - Retirement
- Healthcare
- Security
- Respect
- Support (technology, etc.)
- Loyalty (unquestioned)
- Flexibility
- Interaction
- Window seat (comfort)
From those born after 1980; what those before them want: · Loyalty/dedication from the younger generation and from employer · Job security · Retirement · Pension · Benefits · Social security · Health care · Work life balance/separation · Adapting to technology · Freedom · Recognition, respect · Compensation · Work ethic/morals · Advancement/leadership · Structure · Mentoring opportunities
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